Wisconsin — Level Index
How do Wisconsin contractors compare to the national average? Bill rates, collection rates, margins, and utilization data from 52+ Wisconsin contractors across HVAC, Plumbing, Electrical, and more.
Key Finding
Wisconsin contractors bill $9/hr above the national median
Wisconsin's winter-heavy climate creates strong seasonal demand patterns. Contractors who offer service agreements with priority scheduling during heating season see 20%+ higher annual revenue per customer.
For a 10-tech shop, that $9/hr difference means $180K per year in additional revenue compared to the national median.
Wisconsin Bill Rates
Median Bill Rate
$88/hr
75th Percentile
$110/hr
Top 10%
$134/hr
National Benchmarks
These metrics are reported nationally. Where your Wisconsin business falls depends on your specific operations. See the full national breakdown.
Collection Rate
80.8%
Top quartile: 92.7%
587 companies
SA Gross Margin
37.9%
Top quartile: 53%
259 companies
Billing Speed
1 day
Top quartile: -4 days (progress billing)
733 companies
Billable Hour Ratio
97.1%
Top quartile: 99.6%
963 companies
Quote Conversion
73.9%
Top quartile: 83.2%
794 companies
Wisconsin Bill Rate
$88/hr
Top quartile: $110/hr
52 companies
Top Trades in Wisconsin
Where does your Wisconsin business fall?
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